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There is no better time to get into digital marketing. Goal: Understand what are online marketing metrics. Chapter 19: Executing Online Campaigns. Ive read lots on Hubspot and Raven but all they seem too expensive, but Ive also seen mention of My Viral Web and wanted to know if anyone here has heard anything on them? Ive also been using Hootsuite as well to manage all my social media platforms and it really does make the job easier. Going Local: A Marketing How-To Guide for National Brands Balihoo puts out one of the most comprehensive guides on local marketing on the web! Learn how to execute mobile strategies, optimize your local exposure, and helpful diagrams detailing your gameplan. How to Build a Profitable Customer Loyalty Program Use email marketing to create a more profitable customer loyalty system. A tail of what? What the Long Tail is Why it exists: The 3 Forces of the Long Tail Really, theres an audience? The Long Tail and Search Strategy .
For this reason, weve decided to compile a list of the best 200 free white papers on digital marketing. Mobile Payment in Greater China 2014 If youre planning to expand into the Chinese markets, try this paper from Smart Insights. Responsive Web Design: Much More Than Media Queries Responsive design is a lot more than just how a user interacts with your site it involves everything on the page, from content to key inputs, and so on. What the #SelfieRevolution Means for Brands The era of the selfie is here! Learn what this revolution means to your marketing strategy in a smart PDF. Evaluating ROI for PPC Ads Are you sure youre making as much of a return on your campaigns as you should? Read IMatrixs guide to evaluting your ROI. Path to ROI: Boosting Demand Gen and Improving Conversions with Social Login Improve your conversions and lead generation with social logins! View important aspects to look for regarding ROI. Daniel commented on March 3, 2013 Reply Great list, thanks David.
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